Photo: Classica # 28 (Décembre 2000) La voix de l'interprète
Alia Vox - A recording company on the go
A few chronological markers
- 1998: Alia Vox is created. First
CD issued in March 1998:
- 2000: In an interview (Diapason # 467 -02/2000) Jordi
Savall reports that the sales of his newly founded company amount to
200 000 discs with only 9 titles issued.
- 2003: The sales now amount to 700 000
- 2005: On the eve of its 7th year, Alia Vox now has a catalogue of 40 titles
Leading the pack, the Saval family of course, with Jordi Savall
himself, his wife Montserrat Figueras, their daughter, Arianna
Savall and their son, Ferran Savall.
The ensembles: Hespèrion XXI, La Capella Reial de Catalunya, Le
Concert des Nations
Many other occasional or regular associates. Click
here for an exhautive list.
Why "Alia Vox" ?
For Jordi Savall, "Alia Vox
means other voices and original voices in the recording business".
What guides us, says Savall, are "... our personal preferences,
without being systematic. We choose the works for which we have a
feeling of sympathy and proximity. It is also a way to bring in the
forefront the ensembles and the musicians with whow we work: Hespèrion
XXI, La Capella Reial de Catalunya, my wyfe Montserrat Figueras and
myself." And we could add to the list the daughter of the famous
couple, Arianna Savall. Their son, Ferran, seems " to have branched
out into jazz which (according to Savall) is not that far away from
This is a story to
In an interview on the phone with Brian Robins (Fanfare, vol. 23-1),
Savall was more specific about his new involvement:
"My principal motivation was freedom, something essential to an artist.
Also, there was the fact that we have seen a revolution among record
companies. Every year they change their artistic director and so on,
and in those circumstances it is very difficult to have a clear view
of the future. Auvidis (with whom Savall had recorded for some years)
is now part of a multimedia company. So the artistic policy had
changed, and I was already thinking that, after 30 years of
record-making experience with a large range of companies, I was
finally prepared to create my own label and do my own production."
Savall adds that "... the first objective is to present from the
repertoire we cover the most beautiful music, and give to tour
audience the opportunity of discovering music and composers who are
perhaps not the most interesting from the commercial point of view."
Furthermore, says Savall, "... creating Alia Vox ... gives me the
opportunity to control a recording in all its different aspects:
repertoire, interpretation, sound." "To me it is important that even
at the planning stage of a recording we are already thinking about
which painting we will use, so that we can give our audience a visual
idea of what the music will be like. In the era of the Internet and
virtual reality I think it (is) very important that we poroduce an
object that has an easthetic value, so that the owner can feel that he
already has pleasure by the time he holds it in his hands."
("Jordi Savall, une
viole dans la nuit catalane", Renaut Machart, Le Monde, 13 mars 2003)